Press Release
February 11, 2013
Visitors
to Eco-Products 2012, Japan's largest environmental exhibition, had the chance
to observe Epson's latest environmental ideas at the company's booth. The
exhibition was held at Tokyo Big Sight from December 13 to 15, 2012.
1. Epson booth
Epson's booth was designed around the simple idea of showing how using
Epson products can reduce environmental burden and contribute to a sustainable
society.
The booth aimed to illustrate the unique nature of Epson's products, and
included banners printed using the Epson SurePress label printer and images
projected using the latest Epson wall-mounted projectors.
2. Reducing environmental burden
using Epson products
Epson's
latest products were explained from various environmental points of view
including being more compact and lighter, saving energy, having a long lifespan
and offering "something new." Each product was explained in terms of
its environmental performance, the value it offers to customers and its
technological background.
For example, Epson’s Expression series inkjet printers, which are
approximately 40% smaller than their predecessor models, were cited as examples
of products that were more compact and lighter. In addition to learning how
these products reduce the environmental burden in terms of using fewer
materials and easier transportation, visitors could see how Epson made its
printer components and internal mechanism smaller.
Epson's
GPS running monitor, known in Japan as Wristable GPS and containing Epson's
original GPS module, was introduced as an example of how the company's products
save energy. The product can be used by runners and other athletes for as long
as 14 hours on a single charge.
For "something new," booth visitors were given the opportunity
to have their pictures taken against an image shown from one of Epson's latest
interactive projectors. These photos were then printed out wirelessly from a
smartphone to illustrate how easy it was to share pictures regardless of time
or location.
3. Contributing to the recycling of
resources
In the recycling corner, visitors learned about the ink cartridge
recycling process while watching projected images of Epson employees conducting
the actual work. Each stage of the process was explained from collection of the
cartridges to their rebirth as recycled products. Through this explanation,
Epson hoped that visitors would gain a deeper understanding of its efforts to
efficiently use the Earth's precious resources.
4. Ink cartridge homecoming project
Away from the main Epson booth, exhibition visitors could also learn about
the ink cartridge homecoming project that Epson is conducting in Japan with
other printer manufacturers. Visitors were given the opportunity to participate
in a workshop that expressed the importance of resources recycling and the ink
cartridge collection and recycling process.
As with the previous exhibitions in 2010 and 2011, Epson conducted a
survey of booth visitors to understand how they sought to conserve the
environment and their expectations for future Epson products. The company plans
to carefully analyze the responses and wherever possible use them when it plans
future products.
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About Epson
Epson is a global imaging and innovation leader
whose product lineup ranges from inkjet printers and 3LCD projectors to sensors
and other microdevices. Dedicated to exceeding the vision of its customers
worldwide, Epson delivers customer value based on compact, energy-saving, and
high-precision technologies in markets spanning enterprise and the home to
commerce and industry. Led by the Japan-based Seiko Epson Corporation, the
Epson Group comprises more than 75,000 employees in 97 companies around the
world, and is proud of its ongoing contributions to the global environment and
the communities in which it operates.
About EpsonSoutheast Asia
Since 1982, Epson has developed a strong presence
across major markets in Southeast Asia . Led by
the regional headquarters, Epson Singapore Pte Ltd., Epson Southeast Asia spans
an extensive network of 10 countries, and is responsible for delivering and
supporting Epson’s cutting-edge consumer and business digital imaging products
to the customers of these markets through its comprehensive infrastructure of
over 360 service outlets, 10 Epson solution centres and 8 manufacturing
facilities.
About Epson Philippines
Epson’s corporate presence in the Philippines Philippines
Media Contacts:
For Epson Philippines Corporation:
Mark Isaiah David
For Extant PR Systems:
Evan Cariaga/Deejay Sablan
Evan Cariaga/Deejay Sablan