Saturday, June 2, 2012

Photo Release: Project Zero

Photo sent by PBSP

“Project Zero” was recently launched at the Smart Tower in Makati to the delight of a highly appreciative crowd. This pro-environment and community livelihood project innovatively turns thousands of yards of used Smart Communications Inc. promotional tarpaulins into designer bags and fashion accessories. Project Zero is a social enterprise initiated by PJ AraƱador in partnership with Smart Communications Inc., GK Sooc Arevalo, GKnomics, Philippine Business for Social Progress (PBSP), Business Fair Trade Consulting, and Sooc Social Ventures.